Project
Through a series of unique partnerships with major global media and other organisations, Shell has created an opportunity to stimulate enterprise innovation at grassroot level and share skills. World Challenge is a partnership between BBC World News, Newsweek and Shell. The global competition includes print and commercial advertising, online public voting and a large-scale award event to announce the annual winner
Tasks
• Management of partnership with BBC World News and Newsweek
• Agency management Fishburn Hedges, Mediacom, JWT
• Programme development including Down to Business program
• Management of web competition and annual award event
• Identify, involve and brief senior executives
• Budget management
Website
World Challenge
