Project
Through a series of unique partnerships with major global media and other organisations, Shell has created opportunities in which stakeholders can discuss and better understand the complexity of the energy challenge. Facilitating the discussions provides a legitimate springboard for Shell to offer its own perspective on the issues. The development of webspace with National Geographic aims to educate and inspire energy concerned citizens to use less energy.
Tasks
• Media partnership managementwith National Geographic
• Agency management: Fishburn Hedges, Mediacom, JWT
• Budget management
• Reputation Research
• Event opportunities
