Project
Create a platform for external stakeholders to ask senior Shell executives questions about a range of vital themes that are relevant to the future of energy in a planned and organised matter
Tasks
• Development of Shell Dialogues into a well-established engagement platform.
• Identification of Dialogue topics
• Development of Forum
• Marketing communication for Dialogue and forum events
Results
Shortlisted for Corpcomms awards 2011; Shell’s corporate website ranked #4 on the FTSE website with the comment: “Some of the best websites, such as Shell’s, feature interactive and content-rich blogs – borrowing creatively from the techniques employed by campaigning NGOs”;
Presentations of Shell Dialogues to the Issue Management Council Forum
Website
Shell Dialogues
